how we work

Your goals.
Your way.

Our role is to understand what you're trying to achieve, then recommend the approach most likely to get you there. That may be strategic counsel, hands-on delivery, or working as part of your team. It may also mean introducing new ways of working, but only when they will truly add value.

We don't measure our success by the volume of communications we produce. We measure it by whether our advice helps clients make better decisions and achieve better outcomes.

Our ways of working.

We shape every engagement around your specific objectives, internal resources and budget. Here are the three models we most often use.

Strategic planning and counsel

You may already have an in-house team or external agency in place, but you need an experienced strategist to provide direction. We step in as your trusted counsel and strategic lead.

Typical outcomes:
• A clear, organisation-wide communications and engagement strategy
• Refined positioning and narrative frameworks
• Crisis preparedness and scenario planning
• Team training and capability building
• Ongoing guidance and sense-check support

Ideal for: organisations or major projects that want expert oversight without adding permanent headcount.

Tactical execution and ad-hoc support

Sometimes you just need something done quickly, expertly and without fuss. You tell us what you need and when, and we get it done. Billed by the hour or by project, with complete transparency and no long-term commitment.

Typical deliverables:
Drafting and pitching press releases, op-eds or thought-leadership
• Messaging development and crisis support
• Stakeholder mapping and engagement plans
• Speechwriting and event communications
• Spokesperson preparation

Ideal for: one-off needs, unexpected issues, or when you simply want extra capacity at short notice.

Longer-term embedded support

For the most complex, high-stakes projects you need communications and stakeholder engagement expertise woven into the fabric of your team.

We become your de-facto communications lead. Fully integrated with your consents, land and engineering teams, we act as the golden thread that keeps your communications and engagement consistent and credible.

Typical scope:
• Day-to-day management of all external and internal communications
• Proactive stakeholder engagement and relationship building
• Issues management and crisis readiness
• Community liaison and public consultation support
• Board and senior leadership reporting on communications risk and opportunity

Ideal for: major infrastructure and energy projects that require communications leadership from pre-application to operation.

additional

Virtual communications
assistant.

We also offer a flexible, human communications resource for day-to-day operational support.

Think of it as an experienced junior communications professional not an AI tool — working as an extension of your team. Entirely virtual, fully flexible and available on an hourly basis. Rates can be tailored depending on the length of the engagement and volume and nature of work required.

Typical scope:
  • Proofreading reports, proposals and presentations
  • Building and maintaining media distribution lists
  • Tidying and formatting slide decks
  • Drafting and scheduling social media posts
  • Basic media monitoring and clipping
  • Simple stakeholder database management

Ideal for: when you need reliable, professional operational support without requiring senior strategic or tactical input.

OUR TRUSTED ASSOCIATES

We work through a carefully selected network of trusted independent associates, bringing specialist expertise into projects whenever it's needed. Because we believe projects deserve the right expertise, not simply the next available person.

Quality and consistency.

Every associate has been personally selected not only for their technical expertise, but for their judgement, professionalism and ability to operate confidently in complex project environments. They are people we know and trust implicitly.

Over 100 years of experience.

Experience isn't measured in headcount. Collectively, our associate network brings more than 100 years of experience. They are an established group of trusted professionals with proven experience of working collaboratively in complex, fast-moving project environments.

Scale without compromise.

An associate model replaces the traditional agency hierarchies. Clients work directly with experienced specialists, resulting in faster decisions, clearer communication and stronger judgement throughout the project. Resource scales flexibly around the needs of each project, without the overhead of a permanent team structure.

Expertise without the hierarchy.

Every project is different. Rather than maintaining a large permanent team, we work with a carefully selected network of independent senior specialists. That means you receive expertise tailored to your project's needs, without unnecessary overhead or compromise on quality.

Taylor Williams

Managing Director

Sophie Williams

Executive Assistant

Fleur Strong

Strategic Communications & Change Specialist

Nikki Berry

Senior Communications & Stakeholder Manager

Jane Burgess

Senior Communications & Stakeholder Manager

Dwynwen Williams

Senior Communications & Stakeholder Manager

Elliw Williams

Senior Communications & Stakeholder Manager

Jonny Brownsteen

Senior Communications & Stakeholder Manager

Cormac Rooney

Consents Manager

Richard Kean

Fractional Brand & Creative Marketing Director
our approach

Strategic counsel.
Embedded delivery.
Specialist expertise.

Whether leading a single workstream or acting as an extension of your team, we adapt our support to the needs of your project, organisation and stakeholders. We combine strategic thinking with hands-on delivery, providing experienced counsel when and where it matters most.

Let's talk.

Book a free 45-minute consultation. We'll offer an initial perspective on the issue and discuss how we may be able to help. No obligation and no expectation of future work — just honest, impartial advice.